When writing a post, it is important to consider not only your message but also your intended audience. Reflect on how you want to come across to your clients and customers. Do you want a confident tone or do you want an informational tone? Are you trying to express a challenging topic, but you want to reassure your guests? When crafting these written comments, these are the questions you need to ask yourself. You should consider both your audience and your tone to anticipate how these will shape your message.